sergio hernandez

journalist, geek, amateur photographer, eternally indebted and unemployed 20-something New York City post-grad, etc.

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~ Wednesday, September 1 ~
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Lemon, did you just give yourself a high-five?

Employee Found Dead at American Apparel HQ

American Apparel just can’t catch a break. An employee was found dead at the company’s downtown Los Angeles headquarters yesterday, adding yet another misfortune to the clothing retailer’s ever-growing list of public relations woes.

County coroner officials identified the deceased as Danarichie Lyndon Sindo, a 44-year-old native of the Philippines whose Facebook page says he worked as a data analyst for the company since 2008.

Details are still scarce, but LAPD spokesman Lt. Andrew Neiman confirmed to Gawker that Sindo reported feeling sick and vomiting before leaving to “get some air” on the roof. He “then went back inside and eventually went either into the bathroom or locker room and later was discovered deceased.” According to a source, the body was discovered around 5 p.m. in one of the building’s fifth-floor restrooms.

The news comes amidst an ongoing PR nightmare for the flailing hipster fashion retailer, including bailing investors, lawsuit-happy shareholders, rumors of bankruptcy, and plummeting stock values.

The LAPD spokesman told us that they are not investigating the case, at least as of yet, but that an autopsy to determine Sindo’s cause of death is still pending.

(via Gawker)

Imma go ahead and take a second to pat myself on the back for this one. I pulled this story together off an anonymous tip in about an hour and a half late last night, and it raked in the most pageviews (25,000+) on Gawker.com’s feed today, got picked up on Racked, Media Bistro, Hipster Runoff, spliced to Jezebel, and ripped off by LA Weekly.

So, you know, productive day.

(ETA: This doesn’t include unique visitors, of course. Apparently people like to  click on and read the same death story over and over again. Go fig.)